The Ubiquitous Headshot
Creating a "Headshot"
The request can be for a Headshot, Portrait, Corporate Portrait - I like to call them Website Environmental (mostly) Portraits.
So much of our daily business is conducted through the internet. (A bit of frickin' brilliant wisdom there, eh?) As impersonal as it gets. Or it can be. Yet that business depends on relationships. Trust. Professionalism. I'm not referring to commodity item sales, though those attributes sure help there too. I'm thinking of professional services: medical, legal, financial, trades, etc... The Website is frequently the first point of contact - or the second point - and possibly the decision point to move forward or not.
Why not have professional, warm, inviting portraits of the team on the site? You know you go to that "About Us" page when making a decision. Equally important as the copy, is having a series of high quality, and consistent, images of the team. Even the most stoic of businesses need to be seen as approachable & friendly. I usually try to create the images in your workspace, providing a bit of a sense of place. Occasionally, we opt for a clean white, or gray, to cover a drab location - but you will be surprised how some selective lighting, shallow focus, and a good composition can cover a multitude of sins. Reach out to chat about how we can show your team in their (and our) best light.